Revenue Decision Intelligence (RDI) eliminates the challenge of applying bad, suspect, or missing data to making key sales strategy decisions. It is for organizations seeking to improve revenue performance and predictability by highlighting those actions and data elements that have the most impact through the company’s defined sales process. REVENUE-now by Quick Start Strategies is an RDI suite of applications that leverages machine learning and automated human decision input to identify those attributes and metrics throughout the sales lifecycle that have the highest impact on sales success.
Revenue decision intelligence is about when, where, and why data needs to be captured throughout the sales process. Embedding intelligence into your CRM platform requires a combination of machine learning (ML) algorithms and human ‘gray matter.’ The ML algorithms need to cross-correlate those attributes and metrics that establish your optimal opportunity profile (OOP). The human ‘gray matter’ is the intelligence stored in the minds of executives, managers, and sellers have based on real world experiences that refines the company’s strategy. Combining both provides you with the highest quality revenue decision intelligence possible. Current solutions in the market only provide the data side of the intelligence equation. REVENUE-now combines both your CRM data and your current strategy into its machine learning suite of applications to drive near and long-term revenue objectives.
REVENUE-now applies a suite of machine learning algorithms to your current and historical CRM pipeline to identify those attributes and metrics most relevant in winning or losing an opportunity. In addition, REVENUE-now leverages a ‘human in the loop’ interactive survey to capture insights from executives, managers, and sales team of those key variables outside of your CRM data that will materially affect execution of your sales strategy. This ‘human in the loop’ process accounts for key strategies related market, product, and pricing dynamics.
Organizations need insightful intelligence based on timely and accurate data to drive sales outcomes. What they don’t need is a proliferation of data, dashboards, and reports. Rather they need dashboards and reports that align to just the core set of metrics that executives, managers, and sales teams need to close business. This results in your pipeline and forecast being grounded in fact, not opinion, as it compares each opportunity against your optimal opportunity profile (OOP). This enables users to intelligently modify strategic intent and enhance tactical execution.
